Losing ads paused every morning at 8:00.
Every night some ad stops selling and keeps spending. Your agent finds it at 8:00, shows you what it cost and pauses it with your yes, before it eats another day of budget.
- Your own Meta Business account
- Your cost limit, your rule
- Pauses only with your yes
The ads account, with and without.
You, todaychecked when you remember
- Open Ads Manager on Friday and find Tuesday's problem
- Squint at ten columns to spot the loser
- Pay for four days of an ad nobody clicks
- Guess what to try instead
Your agent, every morningyou: 2 minutes
- Every campaign checked at 8:00
- Losers flagged against your own cost limit
- Paused within hours, not days, once you say yes
- A note on why it failed, saved for next time
From overnight spend to a paused ad.
Bluebird Co sells online and spends on Meta every day. Here is their 8:00.
Yesterday
Your rule
Target cost per sale: $30. Pause when spend passes $60 with no sale.
Retargeting · 3×2 offer: $212, no sale in 3 days.
Bluebird Co file
In #ads
$212 in 3 days, no sale. Your limit is $60. Budget stays in the campaign for the two ads that sell.
Paused at 08:04. Saved for next time.Declined. The agent notes why.Saved to the brand file
- 08:00
Reads last night's results
Spend, purchases and cost per sale for every ad in every campaign.
Yesterday
Spring · UGC videoWinningSpring · carouselOKRetargeting · 3×2 offerOver limit - 08:01
Applies your rule
Your rule: pause any ad that spends twice your target cost per sale without selling. One ad crosses it.
Your rule
Target cost per sale: $30. Pause when spend passes $60 with no sale.
Retargeting · 3×2 offer: $212, no sale in 3 days.
- 08:02
Checks the context first
It reads the brand file in your company brain: no launch, no stock issue, no promo starting today.
Bluebird Co file
Stock of the 3×2 bundleFinePlanned promos this weekNone - 08:03
Asks for your yes
One message in Slack or Telegram: what it costs, why, and what it would pause.
Needs your yesIn #ads
Pause the 3×2 retargeting ad?Needs your yes$212 in 3 days, no sale. Your limit is $60. Budget stays in the campaign for the two ads that sell.
Paused at 08:04. Saved for next time.Declined. The agent notes why. - 08:04
Pauses and remembers
The ad is paused and the lesson goes into the brand file, so next week's ideas start from it.
Saved to the brand file
3×2 offer fails on retargetingPausedUGC video keeps winningIdea
The agent behind it.
Meta Ads manager
Your Meta Ads manager checks every campaign each morning under the rules you set, and never spends or launches anything without you.
What changes after a month.
Figures from our first customers will go here once they are measured.
Money not spent after an ad crossed your limit.
How long a losing ad keeps running.
Account average, before and after.
Works with your ad accounts.
Ads questions, answered.
Will it pause ads without asking me?
No. It flags the ad, shows you the numbers and pauses it only after your yes. Budgets and new ads always wait for you too.
Who sets the rule for a losing ad?
You do. Start with a simple one, like twice your target cost per sale with no sale, and change it whenever you want.
Does it work with Google Ads too?
Yes. The same morning check reads Google Ads campaigns and keywords, and the Google Ads manager agent covers search terms that waste budget.
Do I need to give it my password?
No. You connect your own Meta Business account and choose which ad accounts it can see. Access lives in your own vault, on your own server in the US or Europe.
How much does it cost?
It fits in any plan: Starter $99, Growth $499 or Scale $999 a month. Your ad spend stays in your own account.