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The Instinct alternative for companies.

You text Instinct and it books, buys and checks you in. Running a company is different work: one brain the team shares, access for each person, and agents that ask before anything leaves.

Facts about Instinct checked on October 26, 2026, from public sources listed below.

Instinct: one person, one assistant
You

Check me in for tomorrow's flight and book a car to the airport.

Brainstack: the whole companySample data
1 company brain 4 agents with a job each 3 people, 3 levels of access
Billing agentNorthwind invoice, $4,200, above your limit Approved

Built for you, or built for your company.

InstinctFor one person
Made by
Spear Street Technology, San Francisco
Launched
Invite-only early access since August 2026
Price
No public price; free during early access
Where
Text, WhatsApp or a phone call

What it does well

  • No app to learn: you text or call it.
  • It runs on its own computer with your accounts, so it can book, buy and fill in forms.
  • Group chats: an Instinct can join a chat and plan for the whole group.
BrainstackFor a company
Made by
Brainstack
Built for
Companies of 3 to 30 people, more on Custom
Price
$99, $499 or $999 a month per company, plus your AI plan
Where
Your own server in the US or Europe; Slack, Teams, Telegram, Discord, email and web

What it does for a company

  • One company brain with a living file per client and the source of every fact.
  • Access for each person, the same in the app and in their own Claude or ChatGPT.
  • Agents with a job, a schedule and a dashboard, that ask you before anything leaves.

The short answerInstinct is built to take personal errands off one person's plate, by text. It doesn't try to be a company system: there is no shared knowledge, no roles and no agents per job. If that is what you need, Brainstack is built for it.

Side by side, need by need.

What one person needs from an agent, and what a company needs on top. What we say about Instinct comes from its maker and the press, and we mark what isn't public.

Instinct compared with Brainstack
What you needInstinctBrainstack
Who it is built for InstinctNoOne person and their errands, by text. Invite-only. BrainstackYesTeams of 3 to 30 people, and bigger on Custom.
A shared company brain InstinctNoRemembers what it learns about you from the accounts you connect. BrainstackYesA living file per client, each fact with its source, read from the tools you connect.
Access for each person InstinctPartlyIn group chats you choose which groups your Instinct trusts, and the group's Instinct can't reach your personal accounts. BrainstackYesEach person sees only what their role allows, in the app and from their own Claude or ChatGPT.
Agents for each job, on a schedule InstinctNoOne assistant per person, plus one per group chat. BrainstackYes27 agents ready to set up across marketing, sales, customers, operations and admin, each with a schedule and a dashboard.
Approvals before anything leaves InstinctNot statedNo public documentation of approval rules. BrainstackYesSet per agent: sending, publishing, spending, deleting and amounts above your limit.
Your company's tools InstinctPartlyUses your accounts on its own computer: email, calendar, travel, shopping. BrainstackYes100+ apps: Gmail, Outlook, Drive, Notion, HubSpot, Slack, Teams, Stripe, Xero.
Choice of AI InstinctNot statedNot documented publicly. BrainstackYesYour company's Claude, ChatGPT or Gemini plan, with no margin from us.
Where company data lives InstinctPartlyInstinct's cloud. TechCrunch reported tester concerns about its terms and data retention (August 2026). BrainstackYesA server only your company uses, in the US or Europe, with encrypted backups every 6 hours.
Personal errands InstinctYesIts core: travel, bookings, groceries, appointments. BrainstackNoNot what it's for. Brainstack does your company's work.
Price InstinctNo public price yet. Brainstack$99, $499 or $999 a month for the company, plus your AI plan.

Same question. Different access.

A personal agent knows one person. Brainstack keeps one brain for the whole company and answers each person with only what their role allows, from the app or from their own AI.

What did we agree with Northwind, and what is our margin?
AN
AnnaFinance · Claude
Full access

$1,200 a month from June, agreed on May 14. Margin is 34% this quarter, 3 points down after the May discount.

Email, May 14Xero, Q3HubSpot
Each person can ask from
Claude ChatGPT Cursor
Beta

A team of agents. You sign off.

Instead of one assistant for one person, each agent owns a job, works to its schedule and brings you the big calls. One tap to approve, from the channel you already use.

Your agentsSample data
  • Billing and collectionsWeekdays at 8:00Working
  • Inbox and calendarEvery 2 hoursWorking
  • Follow-up repDaily at 9:30Working
  • Customer supportAs emails arriveWorking
Waiting for you3 to review
  • Billing and collections

    Invoice to Northwind for $4,200. Above your $3,000 limit.

    Approved and sent

    Held. The agent will ask again tomorrow.

  • Follow-up rep

    Second follow-up to Bluebird Co about the proposal from Tuesday.

    Approved and sent

    Held. The agent will ask again tomorrow.

  • Customer support

    Refund of $180 to Halcyon Foods for a double charge.

    Approved

    Held. The agent will ask again tomorrow.

Approvals reach you in
SlackTelegramDiscordGmail

Works with the tools your company already pays for.

More than 100 apps. The company brain reads only what you connect, and each agent acts only in the tools you give it.

  • Gmail
  • Google Drive
  • Google Docs
  • Google Sheets
  • Google Calendar
  • Notion
  • HubSpot
  • Salesforce
  • Slack
  • Microsoft Teams
  • Stripe
  • Xero
  • Shopify
  • WordPress
  • Meta Ads
  • Google Ads
  • Zendesk
  • Intercom
Runs on your company's AI plan
ClaudeChatGPTGemini

Who should pick which.

Stay with Instinct if

  • You want a personal assistant you just text.
  • Most of what you need is travel, bookings and errands.
  • You are planning with friends or family in a group chat.

Choose Brainstack if

  • The work is your company's: clients, invoices, inbox, sales, support.
  • Several people need answers from the same knowledge, each with their own access.
  • You want clear approval rules, a public price and a server in the EU.

Where Brainstack falls short: it doesn't run personal errands, there is no SOC 2 or ISO 27001 yet, and you bring your own Claude, ChatGPT or Gemini plan.

Three steps to your first agent.

  1. 1

    Connect your tools

    Gmail, Drive, Notion, your CRM. The brain builds a living file per client from them.

  2. 2

    Invite your team

    Give each person a role. That decides what they see, in the app and in their own AI.

    ANFinanceLESales
  3. 3

    Switch on your first agent

    Pick a role, set its schedule and what needs your approval. It starts on the next run.

    Billing · weekdays 8:00

One price for the company, not per seat.

Every plan includes the company brain, your own server and approvals. You pay your company's AI plan directly to Anthropic, OpenAI or Google, at their price.

Custom
Let's talk.
  • We build it with you
  • Agents and people to measure
  • Dedicated server
Prices exclude VAT.Plus your own AI plan.

Questions, answered.

What is Instinct?

A personal AI agent from Spear Street Technology in San Francisco. You reach it by text, WhatsApp or phone, and it uses your accounts on its own computer to book, buy and handle errands. It has been in invite-only early access since August 2026.

Can Instinct work for a team?

Since October 2026 it can join group chats and plan for a group, which is aimed at friends, roommates and families. It doesn't offer roles, shared company knowledge or agents per job. Brainstack does.

How much does Instinct cost?

There is no public price yet; early users use it free. Brainstack plans are public: $99, $499 and $999 per month, plus your own AI plan.

Is Brainstack a personal assistant?

No. It is built for a company's work: clients, invoices, inbox, sales and support. Each person can still ask the company brain from their own Claude or ChatGPT, and gets only what their role allows.

What does Brainstack cost?

Starter is $99 a month, Growth $499 and Scale $999, for the whole company. On top, you pay your company's AI plan (Claude, ChatGPT or Gemini) directly to the provider. We add no margin. Custom is priced with you.

Where does my data live?

On a server only your company uses, in the US or Europe, with encrypted backups every 6 hours. Your AI provider processes what an agent or a person sends it, under the terms of your plan.

Do you have SOC 2 or ISO 27001?

Not yet. What we do have: one server per customer, permissions per person, approvals before anything leaves, a record of what each agent did, and GDPR terms.

Sources on Instinct

Instinct is a trademark of its owner. We are not affiliated with Spear Street Technology. Facts checked on October 26, 2026; products change fast, so tell us if something is out of date.

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